https://en.bhikitia.org/index.php?action=history&feed=atom&title=Sam_AllcockSam Allcock - Revision history2026-04-25T13:59:10ZRevision history for this page on the wikiMediaWiki 1.44.0https://en.bhikitia.org/index.php?title=Sam_Allcock&diff=30002&oldid=prevShovon: Created page with "{{Infobox person | name = Sam Allcock | image = File:Sam Allcock.jpeg | birth_date = {{birth date and age|1978|3|20}} | birth_place = United Kingdom | nationality = British | occupation = Entrepreneur, Digital PR Strategist, Author, Domain Investor | known_for = Founding Custard and PR Fire; digital asset investment | website = {{URL|samallcock.com}} }} '''Sam Allcock''' (born 20 March 1978) is a British en..."2026-04-25T07:56:07Z<p>Created page with "{{Infobox person | name = Sam Allcock | image = File:Sam Allcock.jpeg | birth_date = {{birth date and age|1978|3|20}} | birth_place = United Kingdom | nationality = British | occupation = Entrepreneur, Digital PR Strategist, Author, Domain Investor | known_for = Founding Custard and PR Fire; digital asset investment | website = {{URL|samallcock.com}} }} '''Sam Allcock''' (born 20 March 1978) is a British en..."</p>
<p><b>New page</b></p><div>{{Infobox person<br />
| name = Sam Allcock<br />
| image = File:Sam Allcock.jpeg<br />
| birth_date = {{birth date and age|1978|3|20}}<br />
| birth_place = United Kingdom<br />
| nationality = British<br />
| occupation = Entrepreneur, Digital PR Strategist, Author, Domain Investor<br />
| known_for = Founding Custard and PR Fire; digital asset investment<br />
| website = {{URL|samallcock.com}}<br />
}}<br />
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'''Sam Allcock''' (born 20 March 1978) is a British entrepreneur, digital marketer, SEO specialist, author, and columnist. He is best known as the founder of two independently built digital agencies — '''Custard''' and '''PR Fire''' — both of which were successfully exited. Allcock is also active as a digital asset investor and domain investment consultant, and is a regular contributor to a number of UK and international industry publications.<br />
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==Early Life and Career==<br />
Allcock began working in digital marketing in the early 2000s, initially focusing on domain name investment and search engine optimisation (SEO) for e-commerce brands. He developed expertise across a range of competitive verticals, including gaming, insurance, finance, sports, travel, and entertainment, consulting for major brands before founding his own agencies.<br />
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==Business Ventures==<br />
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===Custard (2007–2018)===<br />
In 2007, Allcock founded '''Custard''', an SEO and online marketing agency based in Manchester, England. The agency grew from a sole-trader operation to a team of more than 50 staff, achieving a seven-figure annual turnover within its first two years. Custard served national and international clients across multiple sectors, providing services including SEO, web development, design, content marketing, and lead generation. The agency was successfully divested in 2018.<br />
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===PR Fire (2008–2024)===<br />
In 2008, Allcock founded '''PR Fire''', a press release distribution and digital PR agency headquartered in Hale, Cheshire. The platform offered businesses a pay-as-you-go model for press release distribution, content creation, and targeted media placement. Over its operational lifespan, PR Fire delivered media coverage for more than 10,000 businesses, with placements in outlets including the ''BBC'', ''Daily Mail'', and ''New York Times''. Allcock divested the business in 2024.<br />
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===Digital Media Properties===<br />
Alongside his agency work, Allcock built and managed a portfolio of digital media and news websites, including '''News Anyway''', '''ABC Money''', '''Business Cheshire''', '''Law News''', and '''Z News Service''', a business news syndication platform operated under PR Fire.<br />
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==Digital Asset Investment==<br />
Following the sale of his agencies, Allcock has focused substantially on digital asset investment, acquiring and developing domain names, social media profiles, and content websites. He also works as a domain investment consultant and has served as a board member at a regional news agency.<br />
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==Writing and Publishing==<br />
Allcock is a prolific industry writer and columnist. He contributes regularly to ''HuffPost'', ''HubSpot Blog'', ''The London Economic'', ''Business Manchester'', ''Business Lancashire'', and ''PR News'', among other platforms. His editorial coverage spans over 1,000 tier-1 publications.<br />
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In 2025, he published his debut book, '''''How to Sell Digital Assets''''', a practical guide for entrepreneurs and investors covering the acquisition, development, and sale of online assets, including domain names and digital agencies.<br />
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==Notable Clients==<br />
Over the course of his career, Allcock has worked with brands including Red Bull, Nokia, Liverpool FC, Arsenal FC, Ladbrokes, Kelkoo, and TravelSupermarket.<br />
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==Social Media==<br />
* '''X (Twitter):''' [https://x.com/samallcock_ @samallcock_]<br />
* '''LinkedIn:''' [https://www.linkedin.com/in/samallcock linkedin.com/in/samallcock]<br />
* '''Instagram:''' [https://www.instagram.com/sam_allcock/ @sam_allcock]<br />
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==Bibliography==<br />
* Allcock, Sam. ''How to Sell Digital Assets''. 2025.<br />
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==External Links==<br />
* [https://www.samallcock.com Official website]<br />
* [https://x.com/samallcock_ Sam Allcock on X]<br />
* [https://www.linkedin.com/in/samallcock Sam Allcock on LinkedIn]<br />
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==References==<br />
{{Reflist}}<br />
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[[Category:1978 births]]<br />
[[Category:Living people]]<br />
[[Category:British entrepreneurs]]<br />
[[Category:Digital marketing professionals]]<br />
[[Category:SEO professionals]]<br />
[[Category:Public relations professionals]]<br />
[[Category:People from Manchester]]<br />
[[Category:English businesspeople]]</div>Shovon