Shovon at 19:48, 21 September 2026

2026-09-21T19:48:25Z

← Older revision		Revision as of 01:48, 22 September 2026
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	{{Infobox person		{{Infobox person
	\| name = Scott Woodward		\| name = Scott Woodward
	\| image = ~~File:~~Scott Woodward.jpeg		\| image = 1024px-Scott Woodward.jpeg
	\| birth_place = Hanover, Pennsylvania, United States		\| birth_place = Hanover, Pennsylvania, United States
	\| nationality = American		\| nationality = American

Shovon: Created page with "{{Infobox person | name = Scott Woodward | image = File:Scott Woodward.jpeg | birth_place = Hanover, Pennsylvania, United States | nationality = American | occupation = Marketing and Branding Executive | known_for = Senior marketing positions at Ray-Ban, Calvin Klein, and Movado Group; founder of SEW Branded | education = BA, Saint Leo University (magna cum laude)
MBA, Loyola University New Orleans
MS graduate coursework, Villanova U..."

2026-09-21T19:47:48Z

Created page with "{{Infobox person | name = Scott Woodward | image = File:Scott Woodward.jpeg | birth_place = Hanover, Pennsylvania, United States | nationality = American | occupation = Marketing and Branding Executive | known_for = Senior marketing positions at Ray-Ban, Calvin Klein, and Movado Group; founder of SEW Branded | education = BA, Saint Leo University (magna cum laude)<br>MBA, Loyola University New Orleans<br>MS graduate coursework, Villanova U..."

New page

{{Infobox person
| name = Scott Woodward
| image = File:Scott Woodward.jpeg
| birth_place = Hanover, Pennsylvania, United States
| nationality = American
| occupation = Marketing and Branding Executive
| known_for = Senior marketing positions at Ray-Ban, Calvin Klein, and Movado Group; founder of SEW Branded
| education = BA, Saint Leo University (magna cum laude)<br>MBA, Loyola University New Orleans<br>MS graduate coursework, Villanova University
| employer = SEW Branded (founder)
}}

'''Scott Woodward''' is an American marketing and branding executive, creative strategist, and educator. Born in Hanover, Pennsylvania, he has held senior marketing positions with internationally recognized consumer, fashion, and luxury brands, including Ray-Ban, Calvin Klein, and the Movado Group.<ref name="wwd1">https://wwd.com/fashion-news/fashion-features/swankt-8217-s-sending-a-message-755650/</ref><ref name="adweek">https://www.adweek.com/brand-marketing/movados-concord-begins-search-36018/</ref><ref name="hauteliving">https://hauteliving.com/2022/01/scott-woodward-on-brand/707342/</ref> He is the founder of SEW Branded, a New York-based marketing and creative consultancy specializing in brand development and consumer engagement.<ref name="adage">https://adage.com/article/news/high-hopes-men-black-ray-bans-tie-marketers-key-hot-summer-films/68570</ref><ref name="wwd2">https://wwd.com/fashion-news/fashion-features/article-1087889/</ref><ref name="nytimes1">https://www.nytimes.com/1998/10/27/business/media-business-advertising-movado-group-hires-outside-agency-reset-luxury-face.html</ref><ref name="wwd3">https://wwd.com/fashion-news/fashion-features/warren-tricomi-adds-exec-530542/</ref>

== Education ==

Woodward earned a Bachelor of Arts degree from Saint Leo University, graduating ''magna cum laude''. He subsequently received an MBA from Loyola University New Orleans and completed graduate-level MS coursework at Villanova University.<ref name="apnews">https://apnews.com/article/business-marketing-and-advertising-prodigy-news-f5a6e50f760f761c1e5e4cde534c3dd3</ref>

== Career ==

Woodward began his professional career in 1987 through Chevron's marketing training program. He later worked at Bausch & Lomb as an analyst before moving into a marketing role with Ray-Ban.<ref name="apnews" /> At Ray-Ban, he served as Director of Global Image Marketing and contributed to initiatives aimed at expanding the brand's retail presence, including the development of its first flagship store.<ref name="rbj">https://rbj.net/1997/03/10/bausch-lomb-acquireskiller-loop-eyewear/</ref> He was also involved in the brand's product placement in the 1997 film ''Men in Black'', an initiative that contributed to Ray-Ban's visibility in popular culture.<ref name="buffalonews">https://buffalonews.com/news/safe-in-shades-to-your-eyes-the-right-sunglasses-make-all-the-difference/article_ed62c5f9-545c-5eda-ab34-38f852a300ae.html</ref>

In 1998, Woodward joined Calvin Klein as Vice President of Global Marketing and Public Relations. He later became Global Chief Marketing Officer at Movado Group, where he was responsible for marketing activities across a portfolio of luxury watch brands, including Movado, Concord, Coach, and Tommy Hilfiger.<ref name="wwd2" /><ref name="nytimes2">https://www.nytimes.com/2013/05/30/business/media/back-to-school-shopping-campaigns-already.html</ref> He subsequently worked with Omnicom-owned advertising agency Arnell Group, which marked his final major corporate position before establishing his own consultancy.<ref name="wwd2" /><ref name="wwd3" /><ref name="wwd4">https://wwd.com/fashion-news/fashion-features/warren-tricomi-eyes-department-stores-510302/</ref>

In 2002, Woodward expanded into fashion entrepreneurship with the launch of the Scott Woodward T-shirt line. The collection was sold through retailers including Bloomingdale's, Saks Fifth Avenue, Fred Segal, and Kitson.<ref name="buffalonews" /><ref name="nytimes2" /> The brand was also featured on Sony's ''Life & Style'' alongside Kimora Lee Simmons.

Woodward founded SEW Branded in 2006 as a marketing and creative consultancy focused on brand strategy, development, and consumer engagement.<ref name="wwd3" /> Through the company, he has worked on a variety of branding and marketing projects, including initiatives connected with Lady Gaga's Born This Way Foundation.<ref name="hauteliving" /><ref name="wwd3" /><ref name="adelaidenow">https://www.adelaidenow.com.au/entertainment/celebrity/one-direction-marketing-campaign-a-ripoff-says-ad-guru/news-story/482a200ae8dd543e60adafdca0da849a</ref>

Woodward has also worked with luxury salon brand Warren-Tricomi in a creative leadership role.<ref name="nytimes2" /><ref name="wwd4" /> In 2015, he said that One Direction's Action 1D campaign bore similarities to an anti-bullying initiative previously developed by his agency for the group. The earlier campaign received a Clio Award.<ref name="hauteliving" /><ref name="newscomau">https://www.news.com.au/entertainment/celebrity-life/one-direction-marketing-campaign-a-ripoff-says-ad-guru/news-story/482a200ae8dd543e60adafdca0da849a</ref>

== Academic career ==

In 2021, Woodward joined Parsons School of Design at The New School as an adjunct professor. As of 2026, he teaches subjects relating to branding, marketing, and public relations.

== Awards and philanthropy ==

In 2013, the Hetrick-Martin Institute honored Woodward with the Emery Award for his efforts supporting fundraising and anti-bullying education initiatives. In 2014, a campaign developed by SEW Branded in collaboration with One Direction received recognition from the Clio Awards, Summit International Awards, and the Internet Advertising Awards.<ref name="adsspot">https://adsspot.me/agencies/sew-branded-new-york-9fd30f37263b/awards</ref><ref name="summitawards">https://www.summitawards.com/?s=sew+branded</ref><ref name="wwd3" /><ref name="adelaidenow" />

In 2022, Woodward was included in George Wayne's ''Downtown 100 List'', which recognizes individuals associated with New York City's creative and cultural community.<ref name="usatoday">https://www.usatoday.com/story/special/contributor-content/2023/08/18/scott-woodward-the-brand-guru-decodes-gen-z/70621442007/</ref>

In 2025, Woodward produced a public service announcement for the Luisa Diaz Foundation, which premiered at the Mia Amor Graciousness Gala in New York. ''Women's Wear Daily'' reported that the campaign emphasized kindness as a leadership quality.<ref name="wwd4" /> The same year, the Luisa Diaz Foundation presented Woodward with its "Kindness is Cool" award. His involvement in the campaign and related remarks were covered by publications including ''Times Square Chronicles'' and ''Daily Front Row''.<ref name="newscomau" /><ref name="usatoday" />

In March 2026, Saint Leo University presented Woodward with its 2025 Distinguished Alumnus Award, recognizing his work in brand marketing and philanthropic activities.<ref name="grazia">https://graziamagazine.com/us/articles/scott-woodward-an-original-luxury-fashion-marketer/</ref>

== References ==

{{Reflist}}

== External links ==

* [https://wwd.com/fashion-news/fashion-features/swankt-8217-s-sending-a-message-755650/ WWD – Swankt's Sending a Message]
* [https://www.forbes.com/sites/rebeccasuhrawardi/2023/08/18/one-of-luxurys-top-marketers-scott-woodward-talks-everything-gen-z/ Forbes – Scott Woodward Talks Gen Z]
* [https://hauteliving.com/2022/01/scott-woodward-on-brand/707342/ Haute Living – Scott Woodward On Brand]

[[Category:American marketing executives]]
[[Category:American educators]]
[[Category:Living people]]
[[Category:People from Hanover, Pennsylvania]]
[[Category:Saint Leo University alumni]]
[[Category:Loyola University New Orleans alumni]]
[[Category:Villanova University alumni]]
[[Category:The New School faculty]]
]]

Scott Woodward (marketer) - Revision history

Shovon at 19:48, 21 September 2026