Sur Nutrition - Revision history

imported>Laska Bobby: /* Regulatory context */

2025-11-18T05:12:09Z

Regulatory context

← Older revision		Revision as of 11:12, 18 November 2025
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	== Regulatory context ==		== Regulatory context ==
	As a dietary supplement company operating in the [[United States]], Sur Nutrition’s products fall under the [https://en.wikipedia.org/wiki/Dietary_Supplement_Health_and_Education_Act_of_1994 Dietary Supplement Health and Education Act of 1994] (DSHEA).<ref name="FDA">[https://www.fda.gov/food/dietary-supplements/information-consumers-using-dietary-supplements "Information for Consumers on Using Dietary Supplements"], fda.gov</ref> Under this framework, supplements are not pre-approved by the [~~h ttps~~://en.wikipedia.org/wiki/U.S._Food_and_Drug_AdministrationU.S. Food and Drug Administration] (FDA) for safety or effectiveness before marketing.<ref name="FDA"/> Independent analyses of the supplement sector have noted widespread issues of quality and adverse effects across the industry, underscoring the importance of third-party verification.<ref>[https://pmc.ncbi.nlm.nih.gov/articles/PMC6380172/ "Adverse Effects of Nutraceuticals and Dietary Supplements"], pmc.ncbi.nlm.nih.gov</ref>		As a dietary supplement company operating in the [[United States]], Sur Nutrition’s products fall under the [https://en.wikipedia.org/wiki/Dietary_Supplement_Health_and_Education_Act_of_1994 Dietary Supplement Health and Education Act of 1994] (DSHEA).<ref name="FDA">[https://www.fda.gov/food/dietary-supplements/information-consumers-using-dietary-supplements "Information for Consumers on Using Dietary Supplements"], fda.gov</ref> Under this framework, supplements are not pre-approved by the [https://en.wikipedia.org/wiki/U.S._Food_and_Drug_AdministrationU.S. Food and Drug Administration] (FDA) for safety or effectiveness before marketing.<ref name="FDA"/> Independent analyses of the supplement sector have noted widespread issues of quality and adverse effects across the industry, underscoring the importance of third-party verification.<ref>[https://pmc.ncbi.nlm.nih.gov/articles/PMC6380172/ "Adverse Effects of Nutraceuticals and Dietary Supplements"], pmc.ncbi.nlm.nih.gov</ref>

	== See also ==		== See also ==

imported>Laska Bobby: /* Business model */

2025-11-18T05:11:27Z

Business model

← Older revision		Revision as of 11:11, 18 November 2025
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	Sur Nutrition produces and sells plant-based nutritionals. In 2025, the company introduced the ''Organic Meal Replacement Shake'', which trade publications stated had 23 grams of protein, 12 grams of fiber, two servings of fruit and vegetables, and antioxidant-based ingredients.<ref name="END"/> The product uses North American–grown PURIS pea protein, and its fiber blend, marketed as ''NatureKnit'', includes apple, carrot, blueberry, cranberry, and spinach fibers.<ref name="END"/>		Sur Nutrition produces and sells plant-based nutritionals. In 2025, the company introduced the ''Organic Meal Replacement Shake'', which trade publications stated had 23 grams of protein, 12 grams of fiber, two servings of fruit and vegetables, and antioxidant-based ingredients.<ref name="END"/> The product uses North American–grown PURIS pea protein, and its fiber blend, marketed as ''NatureKnit'', includes apple, carrot, blueberry, cranberry, and spinach fibers.<ref name="END"/>

	The company has also integrated athlete endorsement into their campaigns. Marathon runner [~~h ttps~~://en.wikipedia.org/wiki/CJ_AlbertsonCJ Albertson], known for holding the 50 km world best, was quoted in press coverage praising the product’s taste and nutritional profile.<ref name="DIG"/>		The company has also integrated athlete endorsement into their campaigns. Marathon runner [https://en.wikipedia.org/wiki/CJ_AlbertsonCJ Albertson], known for holding the 50 km world best, was quoted in press coverage praising the product’s taste and nutritional profile.<ref name="DIG"/>

	== Awards and recognition ==		== Awards and recognition ==

imported>Laska Bobby: /* History */

2025-11-18T05:10:51Z

History

← Older revision		Revision as of 11:10, 18 November 2025
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	The company initially launched ''AltRed'' in 2017 under the name ''Sur PhytoPerformance''.<ref>[https://endurance.biz/2017/industry-news/phytorebellion-from-farm-to-bottle-sur-phytoperformance-launches-altred/ "PhytoRebellion’: from farm to bottle, Sur PhytoPerformance launches AltRed"]endurance.biz</ref> AltRed is a phytonutrient supplement that uses a patented technology to isolate betalain compounds from beet pigment, "unleashing" these unique phytonutrients from their natural nitrate and sugar matrix.<ref name="BIC">[https://www.bicycleretailer.com/new-products/2017/07/20/new-supplement-endurance-athletes-contains-plant-based-betalains "New supplement for endurance athletes contains plant-based betalains"]bicycleretailer.com</ref> Independently conducted clinical studies at the [[University of California]], Davis, showed statistically significant improvements in endurance performance and recovery markers including heart rate and perceived effort in runners and triathletes using AltRed.<ref name="BIC"/>		The company initially launched ''AltRed'' in 2017 under the name ''Sur PhytoPerformance''.<ref>[https://endurance.biz/2017/industry-news/phytorebellion-from-farm-to-bottle-sur-phytoperformance-launches-altred/ "PhytoRebellion’: from farm to bottle, Sur PhytoPerformance launches AltRed"]endurance.biz</ref> AltRed is a phytonutrient supplement that uses a patented technology to isolate betalain compounds from beet pigment, "unleashing" these unique phytonutrients from their natural nitrate and sugar matrix.<ref name="BIC">[https://www.bicycleretailer.com/new-products/2017/07/20/new-supplement-endurance-athletes-contains-plant-based-betalains "New supplement for endurance athletes contains plant-based betalains"]bicycleretailer.com</ref> Independently conducted clinical studies at the [[University of California]], Davis, showed statistically significant improvements in endurance performance and recovery markers including heart rate and perceived effort in runners and triathletes using AltRed.<ref name="BIC"/>

	The Van Drunen family, who founded the company, have seven generations of farming experience covering over 1,500 acres of Midwest farmland.<ref name="END"/> AltRed carries third-party certifications from [https://en.wikipedia.org/wiki/NSF_International NSF]<ref>[https://www.nsfsport.com/certified-products/listing-detail.php?id=1199215 "Altred Product Details"] nsfsport.com</ref> and Informed-Choice Trusted by Sport, guaranteeing its safety and freedom from banned substances for athletes.<ref>[https://sport.wetestyoutrust.com/ja/node/1480 "~~</ref>~~Cert ified Product - Altred"],sport.wetestyoutrust.com</ref>		The Van Drunen family, who founded the company, have seven generations of farming experience covering over 1,500 acres of Midwest farmland.<ref name="END"/> AltRed carries third-party certifications from [https://en.wikipedia.org/wiki/NSF_International NSF]<ref>[https://www.nsfsport.com/certified-products/listing-detail.php?id=1199215 "Altred Product Details"] nsfsport.com</ref> and Informed-Choice Trusted by Sport, guaranteeing its safety and freedom from banned substances for athletes.<ref>[https://sport.wetestyoutrust.com/ja/node/1480 "Cert ified Product - Altred"],sport.wetestyoutrust.com</ref>

	== Business model ==		== Business model ==

imported>Laska Bobby: /* History */

2025-11-18T05:10:04Z

History

← Older revision		Revision as of 11:10, 18 November 2025
Line 72:		Line 72:
	The company initially launched ''AltRed'' in 2017 under the name ''Sur PhytoPerformance''.<ref>[https://endurance.biz/2017/industry-news/phytorebellion-from-farm-to-bottle-sur-phytoperformance-launches-altred/ "PhytoRebellion’: from farm to bottle, Sur PhytoPerformance launches AltRed"]endurance.biz</ref> AltRed is a phytonutrient supplement that uses a patented technology to isolate betalain compounds from beet pigment, "unleashing" these unique phytonutrients from their natural nitrate and sugar matrix.<ref name="BIC">[https://www.bicycleretailer.com/new-products/2017/07/20/new-supplement-endurance-athletes-contains-plant-based-betalains "New supplement for endurance athletes contains plant-based betalains"]bicycleretailer.com</ref> Independently conducted clinical studies at the [[University of California]], Davis, showed statistically significant improvements in endurance performance and recovery markers including heart rate and perceived effort in runners and triathletes using AltRed.<ref name="BIC"/>		The company initially launched ''AltRed'' in 2017 under the name ''Sur PhytoPerformance''.<ref>[https://endurance.biz/2017/industry-news/phytorebellion-from-farm-to-bottle-sur-phytoperformance-launches-altred/ "PhytoRebellion’: from farm to bottle, Sur PhytoPerformance launches AltRed"]endurance.biz</ref> AltRed is a phytonutrient supplement that uses a patented technology to isolate betalain compounds from beet pigment, "unleashing" these unique phytonutrients from their natural nitrate and sugar matrix.<ref name="BIC">[https://www.bicycleretailer.com/new-products/2017/07/20/new-supplement-endurance-athletes-contains-plant-based-betalains "New supplement for endurance athletes contains plant-based betalains"]bicycleretailer.com</ref> Independently conducted clinical studies at the [[University of California]], Davis, showed statistically significant improvements in endurance performance and recovery markers including heart rate and perceived effort in runners and triathletes using AltRed.<ref name="BIC"/>

	The Van Drunen family, who founded the company, have seven generations of farming experience covering over 1,500 acres of Midwest farmland.<ref name="END"/> AltRed carries third-party certifications from [https://en.wikipedia.org/wiki/NSF_International NSF]<ref>[https://www.nsfsport.com/certified-products/listing-detail.php?id=1199215 "Altred Product Details"] nsfsport.com</ref> and Informed-Choice Trusted by Sport, guaranteeing its safety and freedom from banned substances for athletes.<ref>[https://sport.wetestyoutrust.com/ja/node/1480 "</ref>Cert ified Product - Altred"], sport.wetestyoutrust.com</ref>		The Van Drunen family, who founded the company, have seven generations of farming experience covering over 1,500 acres of Midwest farmland.<ref name="END"/> AltRed carries third-party certifications from [https://en.wikipedia.org/wiki/NSF_International NSF]<ref>[https://www.nsfsport.com/certified-products/listing-detail.php?id=1199215 "Altred Product Details"] nsfsport.com</ref> and Informed-Choice Trusted by Sport, guaranteeing its safety and freedom from banned substances for athletes.<ref>[https://sport.wetestyoutrust.com/ja/node/1480 "</ref>Cert ified Product - Altred"],sport.wetestyoutrust.com</ref>

	== Business model ==		== Business model ==

imported>Laska Bobby: Created page with "{{Infobox company | name = Sur Nutrition | logo = | logo_size = | logo_alt = | logo_caption = | logo_padding = | image = | image_size = | image_alt = | image_caption = | trading_name = | native_name = | native_name_lang = | romanized_name = | former_name = | type = Private | traded_as = | ISIN = | industry = [https://en.wikipedia.org/w..."

2025-11-18T05:09:02Z

Created page with "{{Infobox company | name = Sur Nutrition | logo = | logo_size = | logo_alt = | logo_caption = | logo_padding = | image = | image_size = | image_alt = | image_caption = | trading_name = | native_name = | native_name_lang =  | romanized_name = | former_name = | type = Private | traded_as = | ISIN = | industry = [https://en.wikipedia.org/w..."

New page

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'''Sur Nutrition''' is an American company that produces [https://en.wikipedia.org/wiki/Plant-based_diet plant-based supplements] and nutrition products.<ref name="END">[https://www.endurancesportswire.com/sur-nutrition-debuts-organic-meal-replacement-shake-with-chef-crafted-flavor-and-clean-ingredients/ "Sur Nutrition Debuts Organic Meal Replacement Shake with Chef-Crafted Flavor and Clean Ingredients"]endurancesportswire.com</ref> Founded in 2017, the company operates under the domain name sur.co and is primarily known for its performance-oriented formulations marketed toward endurance [[athletes]].<ref name="END"/>

== History ==
Sur Nutrition was founded in 2017. Throughout its early years, the company designed plant-based supplements for endurance consumers and active users, focusing on performance and clean ingredient formulations.<ref name="DIG">[https://www.digitaljournal.com/pr/news/binary-news-network/sur-nutrition-debuts-organic-meal-1889959710.html "Sur Nutrition Debuts Organic Meal Replacement Shake with Chef Crafted Flavor and Clean Ingredients"]digitaljournal.com</ref> In June 2025, the company introduced its Organic Meal Replacement Shake at The Running Event trade show in [[Austin, Texas]]. The introduction marked a significant milestone in expanding its product line from supplements to full meal replacements.<ref name="DIG"/>

The company initially launched ''AltRed'' in 2017 under the name ''Sur PhytoPerformance''.<ref>[https://endurance.biz/2017/industry-news/phytorebellion-from-farm-to-bottle-sur-phytoperformance-launches-altred/ "PhytoRebellion’: from farm to bottle, Sur PhytoPerformance launches AltRed"]endurance.biz</ref> AltRed is a phytonutrient supplement that uses a patented technology to isolate betalain compounds from beet pigment, "unleashing" these unique phytonutrients from their natural nitrate and sugar matrix.<ref name="BIC">[https://www.bicycleretailer.com/new-products/2017/07/20/new-supplement-endurance-athletes-contains-plant-based-betalains "New supplement for endurance athletes contains plant-based betalains"]bicycleretailer.com</ref> Independently conducted clinical studies at the [[University of California]], Davis, showed statistically significant improvements in endurance performance and recovery markers including heart rate and perceived effort in runners and triathletes using AltRed.<ref name="BIC"/>

The Van Drunen family, who founded the company, have seven generations of farming experience covering over 1,500 acres of Midwest farmland.<ref name="END"/> AltRed carries third-party certifications from [https://en.wikipedia.org/wiki/NSF_International NSF]<ref>[https://www.nsfsport.com/certified-products/listing-detail.php?id=1199215 "Altred Product Details"] nsfsport.com</ref> and Informed-Choice Trusted by Sport, guaranteeing its safety and freedom from banned substances for athletes.<ref>[https://sport.wetestyoutrust.com/ja/node/1480 "</ref>Cert ified Product - Altred"], sport.wetestyoutrust.com</ref>

== Business model ==
Sur Nutrition produces and sells plant-based nutritionals. In 2025, the company introduced the ''Organic Meal Replacement Shake'', which trade publications stated had 23 grams of protein, 12 grams of fiber, two servings of fruit and vegetables, and antioxidant-based ingredients.<ref name="END"/> The product uses North American–grown PURIS pea protein, and its fiber blend, marketed as ''NatureKnit'', includes apple, carrot, blueberry, cranberry, and spinach fibers.<ref name="END"/>

The company has also integrated athlete endorsement into their campaigns. Marathon runner [h ttps://en.wikipedia.org/wiki/CJ_AlbertsonCJ Albertson], known for holding the 50 km world best, was quoted in press coverage praising the product’s taste and nutritional profile.<ref name="DIG"/>

== Awards and recognition ==
In 2025 during its launching, the ''Organic Meal Replacement Shake'' received a ''New Product Showcase Award'' at ''The Running Event'' held in Austin, Texas.<ref name="DIG"/>

== Regulatory context ==
As a dietary supplement company operating in the [[United States]], Sur Nutrition’s products fall under the [https://en.wikipedia.org/wiki/Dietary_Supplement_Health_and_Education_Act_of_1994 Dietary Supplement Health and Education Act of 1994] (DSHEA).<ref name="FDA">[https://www.fda.gov/food/dietary-supplements/information-consumers-using-dietary-supplements "Information for Consumers on Using Dietary Supplements"], fda.gov</ref> Under this framework, supplements are not pre-approved by the [h ttps://en.wikipedia.org/wiki/U.S._Food_and_Drug_AdministrationU.S. Food and Drug Administration] (FDA) for safety or effectiveness before marketing.<ref name="FDA"/> Independent analyses of the supplement sector have noted widespread issues of quality and adverse effects across the industry, underscoring the importance of third-party verification.<ref>[https://pmc.ncbi.nlm.nih.gov/articles/PMC6380172/ "Adverse Effects of Nutraceuticals and Dietary Supplements"], pmc.ncbi.nlm.nih.gov</ref>

== See also ==
* [https://en.wikipedia.org/wiki/Plant-based_diet Plant-based diet]
* [https://en.wikipedia.org/wiki/Vegan_nutrition Vegan nutrition]

==External links==
* [https://sur.co/ Official website]
* [https://www.linkedin.com/company/sur-nutrition/ Linkedin profile]
* [https://www.instagram.com/surphyto/ Instagram profile]

== References ==

[[Category:American companies established in 2017]]
[[Category:Companies of the United States]]
[[Category:Nutritional supplement companies of the United States]]
[[Category:Health care companies of the United States]]