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{{Infobox person | {{Infobox person | ||
|name = Edita Evoyan | |name = Edita Evoyan | ||
|image = Edita Evoyan. | |image = Edita Evoyan.png | ||
|caption = Edita Evoyan | |caption = Edita Evoyan | ||
|gender = Female | |gender = Female | ||
Latest revision as of 20:01, 30 September 2026
Edita Evoyan is an Armenian-American financial services professional, entrepreneur, business leader, and mentor. She is the founder and chief executive officer of The Herōs Group LLC, a financial services and leadership organization based in the United States[1]. Her work focuses on financial education, insurance, retirement planning, business development, and the training and mentorship of financial professionals[2].
| Edita Evoyan | |
|---|---|
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| Edita Evoyan | |
| Born | 8 August 1994 |
| Place of Birth | Yerevan, Armenia |
| Nationality | Armenian |
| Occupation | Financial services professional, entrepreneur, business leader |
| Website | EditaEvoyan.com |
Evoyan began her professional career in architecture and interior design before moving into the financial services industry. She holds a master's degree in interior design from Washington State University, where she was listed among the candidates for the Master of Arts in Interior Design in 2019. Her earlier education included architectural studies in Armenia.
Early life and education
Evoyan was born in Yerevan, Armenia. She studied architecture and interior design before pursuing graduate education in the United States. She earned a Master of Arts in Interior Design from Washington State University. The university's 2019 commencement program lists Evoyan among the candidates for the degree, identifying her previous diploma as being from the National University of Architecture and Construction of Armenia.
During her university years, Evoyan was involved in professional and leadership activities. Her professional profile lists experience with AIESEC in Armenia, including work as an ICX team leader and project manager in public relations and marketing.
Career
Architecture and design
Evoyan initially pursued a career in architecture, interior design, and related creative fields. After completing her graduate studies, she worked in corporate design before transitioning into financial services.
Her background in design subsequently became part of the way she describes her approach to financial strategy and entrepreneurship, particularly her emphasis on structure, planning, and long-term goals.
Financial services
Evoyan entered the financial services industry after working in architecture and design. Her professional profile records financial-services experience beginning in the late 2010s and identifies a California insurance-broker license covering accident, health, life, variable life, and variable annuity products, issued in October 2023.
She later established The Herōs Group, through which she works with families, business owners, and financial professionals. The organization describes its services as encompassing investment strategy, tax planning, protection planning, estate and legacy planning, business succession planning, and family financial education.
Evoyan also focuses on professional development and mentorship. Her company describes a separate leadership and training component intended to help individuals enter and develop careers in financial services.
The Herōs Group
The Herōs Group LLC is a financial services and mentorship organization founded by Evoyan. The organization presents itself as a "virtual family office", coordinating investment, tax, protection, estate, and business-planning services for clients. Its stated approach is to bring different aspects of a family's financial planning into a coordinated strategy.
The organization also provides training and mentorship for aspiring financial professionals. Evoyan's public biography describes her role as involving leadership development, financial education, and the development of independent financial-services professionals.
Professional activities and recognition
In 2025, Evoyan was listed by Connectively and Featured among professionals and experts in areas including financial education, retirement planning, entrepreneurship, and financial decision-making. These profiles describe her as a financial coach and business mentor with a background in architecture and interior design.
In March 2026, the Los Angeles Business Journal included Evoyan in its Leaders of Influence: Insurance publication, identifying her as the founder and CEO of The Herōs Group LLC. The publication reported that she had trained hundreds of licensed agents in sales, marketing, leadership development, and business growth during the preceding 18 months. It also reported figures of more than $100 million in life-insurance coverage placed in force and more than $10 million in annuity assets under management.
Her work and views on entrepreneurship and financial careers have also been featured in financial and business media, including MarketWatch, USA News, and CEO Times. Her own website lists these publications among her media coverage.
Personal and professional life
Evoyan is based in the Los Angeles metropolitan area. Her professional profile lists Armenian, English, and Russian among her languages.
She has maintained professional connections across architecture, design, entrepreneurship, and financial services, reflecting her transition from the design profession to financial entrepreneurship.