Raffaele Guy Deflorio
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Raffaele Guy Deflorio (born 4 November 1990) is an Australian entrepreneur and business executive. He is the founder and Head of Growth of Cleaneroo Commercial, a commercial cleaning company based in Sydney, New South Wales. The company provides commercial cleaning services to offices, educational institutions, medical centres, strata properties and other organisations across New South Wales.
| Raffaele Guy Deflorio | |
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| Born | November 4, 1990 |
| Place of Birth | Manly, New South Wales, Australia |
| Nationality | Australian |
| Occupation | Entrepreneur |
Deflorio has a background in facility services and business, and has been involved in the development and expansion of Cleaneroo since its establishment. The company experienced increased demand for cleaning and hygiene services during the COVID-19 pandemic, contributing to its subsequent expansion. Contemporary media coverage in 2021 described Deflorio and his business partner Cassandra as the founders of Cleaneroo and reported on the company's growth during the pandemic.
Early life and education
Raffaele Guy Deflorio was born on 4 November 1990 in Manly, New South Wales, Australia. He was raised in the Sydney area and attended St Paul's Catholic College in Manly.
Deflorio has described having an early interest in business and real estate. According to media coverage published in 2021, he and his partner had originally been saving to purchase a home before exploring additional income opportunities, which eventually led to their entry into the commercial cleaning industry.
Business career
Cleaneroo
Deflorio founded Cleaneroo with his business partner Cassandra. The business initially operated as a small commercial cleaning venture before expanding its client base and operations. According to a 2021 report by LatestLY, the founders initially carried out much of the work themselves while developing a base of recurring commercial clients.
Cleaneroo's current corporate website identifies Deflorio as Founder & Head of Growth and states that he built the company with a focus on consistent commercial cleaning services and documented operational systems.
Under Deflorio's leadership, Cleaneroo expanded its services to include office, school, medical and healthcare, strata and other commercial cleaning services. The company states that it operates across Sydney and the wider New South Wales market and services more than 200 commercial locations.
Cleaneroo's stated management systems include certification against the ISO 9001 quality management, ISO 14001 environmental management and ISO 45001 occupational health and safety standards.
The company also identifies Deflorio as having a hands-on role in its operations and growth. A Cleaneroo company profile describes his background as including business and real estate experience alongside practical experience in the cleaning industry.
Other interests
In addition to his work in commercial cleaning, Deflorio has interests in real estate and property investment in Australia.
He previously played representative rugby union for the Manly Marlins.
Personal life
Deflorio was born and raised in Manly, New South Wales. He has been associated with a family background in business, including hospitality and construction-related enterprises in Sydney.
Media coverage
Deflorio and Cleaneroo have received media coverage relating to the company's development during the COVID-19 pandemic. In April 2021, LatestLY published an article titled Cleaneroo: How Two Australian Founders Built A Million Dollar Cleaning Business Through COVID-19, which described the company's origins and the founders' transition from a small side business to a full-time commercial cleaning operation.
Deflorio has also been featured in other online business and entrepreneurial publications, including an article published by Thrive Global concerning his career and the development of Cleaneroo.