Roxana Diaconu
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| Birth name | Mihaela Roxana Diaconu |
|---|---|
| Nationality | Romanian |
| Occupation | Entrepreneur |
| Years active | 2020s–present |
| Known for | Founder and CEO of Roxana Aesthetics Clinic |
| Education | Pharmacy |
Roxana Diaconu (born Mihaela Roxana Diaconu) is a Romanian entrepreneur and business executive based in Dubai, United Arab Emirates. She is the founder and chief executive officer of Roxana Aesthetics Clinic, an aesthetics and skin-care clinic in Dubai.[1] Diaconu has a background in pharmacy and has developed her career around entrepreneurship, aesthetics, beauty and business development. She has also contributed articles to the Forbes Business Council covering entrepreneurship, leadership, marketing and operating a business in Dubai.[1]
Early life and education
Diaconu studied pharmacy in Romania before moving to the United Arab Emirates. Her pharmaceutical education subsequently influenced her approach to the aesthetics and skin-care industry.[2] She moved to Dubai shortly before the COVID-19 lockdown. According to her professional biography, her experiences after relocating to Dubai contributed to her interest in developing a business focused on skin health and aesthetic treatments.[3]
Career
Roxana Aesthetics Clinic
Diaconu founded Roxana Aesthetics Clinic in Dubai and serves as its chief executive officer. The clinic was established as an aesthetics and skin-care business offering cosmetic and skin treatments in the United Arab Emirates.[3] The clinic's treatment portfolio includes skin-focused procedures and aesthetic technologies. Its published services include Morpheus8 Pro, ClearLift, Frax Pro, Thermage FLX, microneedling, IPL photorejuvenation and chemical peels.[4] As founder and CEO, Diaconu has focused on developing the clinic's services, client experience and business operations. In an interview with Victor Magazine, she discussed establishing the clinic in Dubai and the challenges of operating within the city's competitive aesthetics market.[5]
Entrepreneurship
Diaconu's professional work extends beyond clinical aesthetics into entrepreneurship and business leadership. Her Forbes Business Council profile includes articles about business strategy, marketing, leadership and the experience of building a beauty business in Dubai.[1] In her article Lessons From Building A Beauty Clinic In An Ultra-Competitive Market, Diaconu discussed the experience of creating and operating a beauty clinic in Dubai and the challenges involved in competing in a highly developed market.[2] She has also written about leadership lessons gained from managing a business in Dubai, including topics related to team management, organizational culture and the responsibilities of business owners.[6]
Writing and publications
Diaconu is a contributor to the Forbes Business Council. Her published work covers several aspects of entrepreneurship and business management. Her publications include an article about building a marketing campaign as a small business, published by Forbes Business Council in August 2025.[7] She subsequently published Leadership Lessons From Running A Business In Dubai in September 2025, addressing aspects of entrepreneurship and leadership based on her experience running a business in the United Arab Emirates.[6]
Beauty and aesthetics commentary
Diaconu has appeared in media coverage related to beauty and aesthetics. The Scottish Sun quoted her in coverage concerning hair-care practices and maintaining healthy-looking hair.[8] She has also been associated with Vogue Arabia coverage concerning Korean skin treatments available in Dubai.[9]
Professional focus
Diaconu's professional interests include aesthetics, skin care, entrepreneurship, marketing and business leadership. Through Roxana Aesthetics Clinic, her work is primarily associated with the aesthetics and skin-treatment sector in Dubai.[3] Her published business writing has expanded her professional profile beyond the aesthetics industry, with topics including small-business marketing, leadership and the challenges of operating a company in Dubai.[7][6]
See also
References
- ↑ 1.0 1.1 1.2 "Roxana Diaconu". https://www.forbes.com/councils/forbesbusinesscouncil/people/roxanadiaconu/.
- ↑ 2.0 2.1 "Lessons From Building A Beauty Clinic In An Ultra-Competitive Market". 23 June 2025. https://www.forbes.com/councils/forbesbusinesscouncil/2025/06/23/lessons-from-building-a-beauty-clinic-in-an-ultra-competitive-market/.
- ↑ 3.0 3.1 3.2 "Roxana Diaconu — Founder & CEO". https://roxanaaesthetics.com/team-member/roxana-diaconu/.
- ↑ "Skin Treatment". https://roxanaaesthetics.com/skin-treatment/.
- ↑ "Roxana Clinic". https://www.victormagazine.net/roxana-clinic/.
- ↑ 6.0 6.1 6.2 Diaconu, Roxana (16 September 2025). "Leadership Lessons From Running A Business In Dubai". https://www.forbes.com/councils/forbesbusinesscouncil/2025/09/16/leadership-lessons-from-running-a-business-in-dubai/.
- ↑ 7.0 7.1 "20 Essential Steps When Building A Marketing Campaign As A Small Business". 13 August 2025. https://www.forbes.com/councils/forbesbusinesscouncil/2025/08/13/20-essential-steps-when-building-a-marketing-campaign-as-a-small-business/.
- ↑ "How to get Kate Middleton's luscious locks in four easy steps - and everything you should avoid". https://www.thescottishsun.co.uk/fabulous/15155585/kate-middleton-hair-four-steps/.
- ↑ "Korean Skin Treatments in Dubai". https://www.voguearabia.com/article/korean-skin-treatments-in-dubai.