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Dan M. Jones (born 25 November 1993) is a British SEO consultant, AI optimisation specialist, entrepreneur, and digital marketing educator. He is the founder of On Top Marketing, a digital marketing agency specialising in search engine optimisation (SEO), AI optimisation, and online business growth. Widely recognised by the nickname "AI Optimization King," Jones is known for helping businesses improve their visibility across search engines and AI-driven search platforms.

With more than a decade of experience in the SEO industry, Jones has worked with local businesses, national brands, and eCommerce companies, focusing on organic search performance and AI-powered content optimisation. His expertise includes technical SEO, local SEO, content strategy, and adapting websites for emerging AI search technologies.

Jones is largely self-taught in SEO and digital marketing. He completed formal studies in Business Administration (BTEC) and Information Technology, alongside his GCSE education. Throughout his career, he has built a reputation for developing data-driven SEO strategies and educating businesses on changes in search engine algorithms and AI search systems.

In addition to consulting, Jones produces educational content through his YouTube channel, where he shares tutorials, SEO insights, and AI optimisation strategies for marketers and business owners. His work has been featured in industry publications and press releases covering developments in search marketing and artificial intelligence.