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YouTube channel

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YouTube, formerly named YouTube Spotlight,[1] is the official YouTube channel for the American video-sharing platform of the same name, spotlighting videos and events on the platform. Events shown on the channel include YouTube Comedy Week and the YouTube Music Awards. Additionally, the channel uploaded annual installments of YouTube Rewind between 2010 and 2019. The channel briefly ranked as the most-subscribed on the platform in late 2013. As of November 2025, the channel has 44.2 million subscribers and 2.70 billion video views.[2]

History

On November 2, 2013, the YouTube channel briefly surpassed PewDiePie's channel, to become the most-subscribed channel on the website. The channel ascended to the top position through auto-suggesting and pre-selecting itself as a subscription option upon new user registration for YouTube.[3]

Videos

YouTube Rewind

Between 2010 and 2019, YouTube released an annual YouTube Rewind video through its Spotlight channel. The series' 2016 installment, The Ultimate 2016 Challenge, became YouTube's fastest video to reach 100 million views, doing so in just over three days. It is also the eighth-most-liked non-music video of all time with over 3.40 million likes. Shortly after the video was released, the Spotlight channel surpassed 1 billion total video views.[4]

The 2018 installment, Everyone Controls Rewind, was received overwhelmingly negatively. In just under a week after its release, it became YouTube's most-disliked video of all time, surpassing the music video for Justin Bieber's "Baby", and shortly thereafter became the first YouTube video to reach 10 million dislikes.

The following year, YouTube Rewind 2019: For the Record also quickly garnered a notably negative like–dislike ratio as well, amassing 3.9 million dislikes within its first day of release.[5] It is currently the third-most-disliked YouTube video with over 9.6 million dislikes.

YouTube Nation

In January 2014, YouTube Nation was launched on its channel, as a collaborative project between YouTube and DreamWorks Animation.[6] DWA oversaw the production while YouTube managed the sales and marketing of the series.[7] The series is a news series that rounds up information from the Spotlight channel.[8] YouTube also promotes the series through its Spotlight channel. Early in its history, the series used guest hosts Grace Helbig, Hannah Hart, and Mamrie Hart (no relation) to help propel the series and its audience.[9]

Due to regularly being promoted on the Spotlight channel (now just called YouTube), YouTube Nation was able to reach the 1 million subscriber milestone within three months of its launch.[10] The series was nominated for the fourth annual Streamy Award under Best News and Current Events but lost to SourceFed.[11] After 350 episodes, the series aired its last episode on December 5, 2014.[12]

Hello 2021

On December 10, 2020, YouTube announced that Fremantle would produce Hello 2021—a series of five localized New Year's Eve countdown specials that will celebrate notable videos of the year, and feature other guest appearances and performances. There will be separate specials for Japan, South Korea, India, the UK, and the Americas.[13]

One Trillion Minecraft Views on YouTube and Counting

In December 2021, One Trillion Minecraft Views on YouTube and Counting was posted to commemorate the one trillion views of Minecraft-related videos.[14] Featuring various Minecraft content creators, the video is a 3D animation based on the game.[15]

Events

Themed week events

In May 2013, the Spotlight channel was being used to stream its Comedy Week event, produced by ChannelFlip. During the event, YouTube used its homepage to spotlight comedy videos made specifically for the event.[16] The video of the 2-hour kickoff event has earned 1.06 million views as of September 2014.[17] The event was met with mixed critical reception, with the particular mixture of new and traditional media personalities, as well as technical difficulties being specifically scrutinized.[18] The event was the first of its kind about being streamed by YouTube. Although it was marketed as the first annual Comedy Week event, there have been no announcements regarding a follow-up Comedy Week event.

On August 4, 2013, YouTube launched "Geek Week", which was kicked off by Freddie Wong in the United States, and TomSka in the United Kingdom.[19][20] The week was composed of themed days, which included Blockbuster Sunday, Global Geekery Monday, Brainiac Tuesday, Super Wednesday, Gaming Thursday, and Fan Friday.[19] The event was launched in conjunction with Nerdist in the US, and ChannelFlip in the UK.[21][22]

#ProudToLove

During the 2013 LGBT Pride Month, the channel was used to bring light to LGBT and LGBT pride-related information and videos.[23] Google, which owns YouTube, has been said by TechCrunch to be "a huge proponent of gay rights".[24] An article on the Official YouTube Blog was attached to the event.[25]

YouTube Music Awards

In November 2013, YouTube launched its first YT Music Awards presentation. Announcing its nominations in the previous month, the award show aimed to create traffic through its social media voting format.[26] The event was streamed onto the Spotlight channel, and has earned over 4.5 million views as of September 2014.[27] The event's technical difficulties and its plethora of nominations for mainstream artists, rather than YouTube artists, were at the center of overall mixed critical reception.[28]

References

  1. "YouTube Spotlight". https://www.youtube.com/user/YouTube. 
  2. "YouTube YouTube Stats, Channel Statistics". Social Blade. https://socialblade.com/youtube/user/youtube. 
  3. Cohen, Joshua (November 4, 2013). "YouTube Is Now The Most Subscribed Channel On YouTube". Tubefilter. https://www.tubefilter.com/2013/11/04/youtube-most-susbcribed-channel/. 
  4. "youtube Monthly YouTube Statistics". Social Blade. https://socialblade.com/youtube/user/youtube/monthly. 
  5. Lua error in Module:Citation/CS1/Configuration at line 2083: attempt to index field '?' (a nil value).
  6. "DreamWorks Animation Confirms Daily YouTube Show 'YouTube Nation'". Deadline Hollywood. January 13, 2014. https://deadline.com/2014/01/dreamworks-animation-youtube-nation-663833/. 
  7. Wallenstein, Andrew (January 13, 2014). "New Series 'YouTube Nation' Launches Tuesday on YouTube via DreamWorks Animation". Variety. https://variety.com/2014/digital/news/new-series-youtube-nation-launches-tuesday-from-youtube-dreamworks-animation-1201053518/. 
  8. Gutelle, Sam (January 9, 2014). "YouTube And Dreamworks To Launch Daily Video News Show". Tubefilter. http://www.tubefilter.com/2014/01/09/youtube-nation-dreamworks-daily-news-show/. 
  9. Gutelle, Sam (February 11, 2014). "Grace Helbig, Hannah Hart, And Mamrie Hart Take Over 'YouTube Nation'". Tubefilter. https://www.tubefilter.com/2014/02/11/grace-helbig-hannah-hart-mamrie-hart-youtube-nation/. 
  10. Gutelle, Sam (April 17, 2014). "YouTube Millionaires: YouTube Nation Finds The Best Videos On The Net". Tubefilter. https://www.tubefilter.com/2014/04/17/youtube-millionaires-nation-steve-woolf-zadi-diaz/. 
  11. "4th Annual Streamy Awards Nominees". Streamy Awards. http://www.streamys.org/nominees-winners/4th-annual-nominees-winners/. 
  12. Spangler, Todd (December 4, 2014). "DreamWorks Animation, YouTube Pull Plug on 'YouTube Nation' Show". Variety. https://variety.com/2014/digital/news/dreamworks-animation-youtube-pull-plug-on-youtube-nation-show-1201370036/. 
  13. Del Rosario, Alexandra (2020-12-10). "Matthew McConaughey, RuPaul, Storm Reid & More To Ring In New Year With YouTube In 'Hello 2021' Global Celebration" (in en-US). https://deadline.com/2020/12/matthew-mcconaughey-rupaul-storm-reid-new-year-youtube-hello-2021-1234653416/. 
  14. Parrish, Ash (December 15, 2021). "Minecraft crosses 1 trillion views on YouTube". The Verge. https://www.theverge.com/2021/12/15/22838148/minecraft-1-trillion-views-youtube-mojang-microsoft. Retrieved June 10, 2024. 
  15. Hale, James (December 15, 2021). "YouTube Celebrates 'Minecraft's' Trillionth View With Nods For Top Creators". Tubefilter. https://www.tubefilter.com/2021/12/15/youtube-minecraft-one-trillion-views/. Retrieved June 10, 2024. 
  16. Template:Cite magazine
  17. Template:Cite AV media
  18. Gutelle, Sam (May 20, 2013). "Six Reasons Why YouTube's 'Big Live Comedy Show' Didn't Work". Tubefilter. https://www.tubefilter.com/2013/05/20/youtube-big-live-comedy-show-fail/. 
  19. 19.0 19.1 "YouTube geeks out with first-ever Geek Week: August 4-10, 2013". YouTube Official Blog. Blogspot. July 24, 2013. https://youtube.googleblog.com/2013/07/youtube-geekweek-2013.html. 
  20. Gutelle, Sam (July 24, 2013). "Geek Week Officially Coming August 4th As YouTube Releases Teaser". Tubefilter. https://www.tubefilter.com/2013/07/24/youtube-geek-week-teaser/. 
  21. Cohen, Matt (July 24, 2013). "YouTube Launches "Geek Week"". Nerdist. http://www.nerdist.com/2013/07/youtube-launches-geek-week/. 
  22. Schroeder, Stan (July 24, 2013). "YouTube Announces Geek Week, Starting Aug. 4". Mashable. https://mashable.com/2013/07/24/youtube-geek-week/. 
  23. Rudolph, Christopher (June 27, 2013). "YouTube Celebrates Gay Pride With 'Proud To Love' (VIDEO)". Huffington Post. https://www.huffingtonpost.com/2013/06/27/youtube-proud-to-love_n_3511805.html. 
  24. Crook, Jordan (June 27, 2013). "YouTube Celebrates Pride With #ProudToLove Spotlight Channel". TechCrunch. https://techcrunch.com/2013/06/27/youtube-celebrates-pride-with-proudtolove-spotlight-channel/. 
  25. "We're #ProudToLove the LGBT community on YouTube". YouTube Official Blog. Blogspot. June 27, 2013. https://youtube.googleblog.com/2013/06/were-proudtolove-lgbt-community-on.html. 
  26. Spangler, Todd (October 21, 2013). "YouTube Music Awards Nominees Announced". Variety. https://variety.com/2013/digital/news/youtube-music-awards-nominees-announced-1200749352/. 
  27. Template:Cite AV media
  28. Gelt, Jessica (November 3, 2013). "YouTube Music Awards: Eminem wins Artist of the Year ... wait, what?". Los Angeles Times. https://www.latimes.com/entertainment/tv/showtracker/la-et-st-youtube-music-awards-eminem-wins-artist-of-the-year-20131103-story.html. 

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