Scott Woodward (marketer)

Scott Woodward

Birthplace	Hanover, Pennsylvania, United States
Nationality	American
Occupation	Marketing and Branding Executive
Known for	Senior marketing positions at Ray-Ban, Calvin Klein, and Movado Group; founder of SEW Branded
Education	BA, Saint Leo University (magna cum laude) MBA, Loyola University New Orleans MS graduate coursework, Villanova University

Scott Woodward is an American marketing and branding executive, creative strategist, and educator. Born in Hanover, Pennsylvania, he has held senior marketing positions with internationally recognized consumer, fashion, and luxury brands, including Ray-Ban, Calvin Klein, and the Movado Group. He is the founder of SEW Branded, a New York-based marketing and creative consultancy specializing in brand development and consumer engagement.

Education

Woodward earned a Bachelor of Arts degree from Saint Leo University, graduating magna cum laude. He subsequently received an MBA from Loyola University New Orleans and completed graduate-level MS coursework at Villanova University.

Career

Woodward began his professional career in 1987 through Chevron's marketing training program. He later worked at Bausch & Lomb as an analyst before moving into a marketing role with Ray-Ban. At Ray-Ban, he served as Director of Global Image Marketing and contributed to initiatives aimed at expanding the brand's retail presence, including the development of its first flagship store. He was also involved in the brand's product placement in the 1997 film Men in Black, an initiative that contributed to Ray-Ban's visibility in popular culture.

In 1998, Woodward joined Calvin Klein as Vice President of Global Marketing and Public Relations. He later became Global Chief Marketing Officer at Movado Group, where he was responsible for marketing activities across a portfolio of luxury watch brands, including Movado, Concord, Coach, and Tommy Hilfiger. He subsequently worked with Omnicom-owned advertising agency Arnell Group, which marked his final major corporate position before establishing his own consultancy.

In 2002, Woodward expanded into fashion entrepreneurship with the launch of the Scott Woodward T-shirt line. The collection was sold through retailers including Bloomingdale's, Saks Fifth Avenue, Fred Segal, and Kitson. The brand was also featured on Sony's Life & Style alongside Kimora Lee Simmons.

Woodward founded SEW Branded in 2006 as a marketing and creative consultancy focused on brand strategy, development, and consumer engagement. Through the company, he has worked on a variety of branding and marketing projects, including initiatives connected with Lady Gaga's Born This Way Foundation.

Woodward has also worked with luxury salon brand Warren-Tricomi in a creative leadership role. In 2015, he said that One Direction's Action 1D campaign bore similarities to an anti-bullying initiative previously developed by his agency for the group. The earlier campaign received a Clio Award.

Academic career

In 2021, Woodward joined Parsons School of Design at The New School as an adjunct professor. As of 2026, he teaches subjects relating to branding, marketing, and public relations.

Awards and philanthropy

In 2013, the Hetrick-Martin Institute honored Woodward with the Emery Award for his efforts supporting fundraising and anti-bullying education initiatives. In 2014, a campaign developed by SEW Branded in collaboration with One Direction received recognition from the Clio Awards, Summit International Awards, and the Internet Advertising Awards.

In 2022, Woodward was included in George Wayne's Downtown 100 List, which recognizes individuals associated with New York City's creative and cultural community.

In 2025, Woodward produced a public service announcement for the Luisa Diaz Foundation, which premiered at the Mia Amor Graciousness Gala in New York. Women's Wear Daily reported that the campaign emphasized kindness as a leadership quality. The same year, the Luisa Diaz Foundation presented Woodward with its "Kindness is Cool" award. His involvement in the campaign and related remarks were covered by publications including Times Square Chronicles and Daily Front Row.

In March 2026, Saint Leo University presented Woodward with its 2025 Distinguished Alumnus Award, recognizing his work in brand marketing and philanthropic activities.

External links

• WWD – Swankt's Sending a Message
• Forbes – Scott Woodward Talks Gen Z
• Haute Living – Scott Woodward On Brand

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